One of my favorite TV advertisements is one that promotes the Royal Bank of Scotland. It shows a group of people out at a business lunch. One of them starts choking on some food. The other people at the table talk about how to do the Heimlich maneuver to help him stop choking. They’re talking; the guy is choking. Finally, you see a person from another table walk over and perform the Heimlich maneuver on the person. The choking guy is saved! The motto for the Royal Bank of Scotland is “Make It Happen.”